U.S. HISPANIC
LATV: Enthusiastic about the progress in our digital platform for millennials in English
Maribel Ramos-Weiner| 16 de junio de 2015
The Hispanic network LATV and its syndication arm ALS (American Latino Syndication), continue opening paths and creating contents that talk to the millennial Latino of the U.S. Our two syndicated shows –American Latino and Latination– generate a great amount of segments on sportsmen, extreme sports, entertainment, music, fashion. All this content is aimed at millennials in English. We have more than 12 seasons of these two shows, which represent a source of content that has no rival in the digital space. They are more than 2,000 vignettes with great potential for sponsors, explained to PRODU Luca Bentivoglio, COO of the channel.Another great approach by LATV is the OTT platform. We know that millennials tend to watch their contents on laptops, tablets, mobile phones and we want to offer all of our content on those devices, he highlighted.On the other hand, Bentivoglio pointed out that they continue to work with the Entravision group (EVC) to create projects that can make a crossover between radio and TV. This gives us great strength with advertisers and allows us solid promotion in the most important markets in the US.He indicated that the main categories of advertisers that advertise with LATV are fast food restaurants (QSR), telcos, packed consumption goods, cars, and stores.This last year we have broken a record with our product integrations and have made more than 20 commercials/vignettes for first class brands. These integrations allow us to work together with the client to create a more direct experience towards the audience, he indicated.
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