LATV continues rapid growth with addition of Reno affiliate

LATV Networks announced that it has begun airing on Reno, Nevada’s KREN 27’s digital channel 27.4. This addition brings LATV’s reach up to 47 Designated Market Areas, all ranked in the top 100 national Nielsen markets based on Hispanic homes, representing over 10 million U.S. Hispanic households.“Adding this market, which represents over half a million new Hispanic homes to LATV’s network of affiliates, is a real validation of our programming and distribution strategy,” said Francis Wilkinson, VP of Distribution of LATV Networks.“LATV has helped local station affiliates solve the riddle of where to look for new revenue – they need only turn to the exploding Hispanic populations in their own backyards,” added Wilkinson.