Mobile advertisers should address the concerns of users for the invasion of privacy

One advantage that advertisers have with smartphones is the ability to direct users to the ads targeted to their likes and dislikes. The theory is that with a better understanding of each user, relevant advertising can be sent to the smaller screen and improve the user experience by showing ads that mean something to them.But that’s not how users see it. Over three quarters of respondents in a study conducted by the company Razorfish, think about mobile advertising like an invasion of privacy.The tacit agreement is that users give some personal information for something of greater value. That means that mobile advertising should make better use of the data available. Reducing repetition of ads is an area that needs more work, and another important detail is to stop the advertising of a product that has been purchased by the user.Advertisers must collaborate with innovations such as Twitter cards to ensure that the right ad is delivered to the right user at the right time. It means gathering more feedback from users to build better mechanisms. For this reason, advertisers must work harder and offer more perceived value for each user to meet their part of the agreement.