Chris Butler of Chase: Latino segment accounts for almost 50 percent of population growth in states where Chase operates

“The Hispanic market is extremely important for Chase because our geographic area includes all the most important Hispanic markets in the country,” said Chris Butler, director of the multicultural segment of Chase, who spoke with PRODU about the importance of this community to the company and about its strategies for communicating in Spanish with current and potential clients.The executive said that Florida and California are the two states contributing most to the bank’s growth, and Hispanics have a very important presence in those areas.“Approximately 50 percent of population growth in the states where Chase operates will come from the Latino segment over then next five years. Our policy is to focus on the needs of the communities we serve and for that reason we offer products and services that help the community reach its financial goals, whether for individuals or businesses,” Butler said.With regard to the relations the brand has with its agency, Zubi Advertising, the executive said that “Zubi has been an outstanding business partner because its people understand our philosophy and are perfectly aware of the impact our products and services can have on the daily life and work of our customers. The agency’s creativity and intimate knowledge of the market have been vital in communicating the rewarding experience customers can expect with Chase.”