BaseCamp hires the internationally renowned director Benoit Gabriel

Benoit Gabriel, renowned director both in the US general market and Europe and Puerto Rico, talked to PRODU about his new association with BaseCamp producer, led by Mary Pepper. Gabriel, born in New but with Puerto Rican origins, has developed a great deal of his career between his birth city and Puerto Rico. “I started working in Puerto Rico where I have filmed a lot, and I have 10 years in New York, working in the general and international markets with different producers,” he said.When he started, he worked as an editor for important directors such as Fernando Vallejos and Luis Gerard, and he has directed commercials for accounts like: Toyota, Ford, McDonald’s, Coors Light, Suzuki, Sprint, among others. His dynamic visual style, creative edition and the use of a cinematic language has put them in a privileged position. “I love cinema language, edition and storyboards. I love the challenge of telling stories visually in a short time,” he explained. He has directed spots for Saatchi & Saatchi, BBDO, Young & Rubicam, J. Walter Thompson, and many others. His work has been exhibited in Cannes, awarded prizes in the Cuspide Festival and being a finalist in the New York Festival and the Sol in Spain.“I have always been interested in the Hispanic market and when Mary Pepper from BaseCamp contacted me, she immediately convinced me to start filming in this market and that thrills me a lot,” he ended.