Azteca America names Roberto Pineda as general manager of KEMO San Francisco
Azteca America announced that Roberto Pineda has been named general manager of KEMO San Francisco.A veteran of the Bay Area Broadcast community, Pineda brings 25 years of experience in diverse management and sales positions with an extensive track record in development, coaching and inspiring teams. He was part of the original team that launched Azteca in San Francisco in 2001. In his new role Pineda will be responsible for leading Sales and Marketing efforts for KEMO San Francisco, as well as fostering the station’s relations with the community and spearheading future marketing and programming efforts. “Roberto is well known and respected in the Bay Area media community. We are certain that with his diverse knowledge and leadership, his addition to the company will prove a winning combination,” said José Luis Padilla, regional vice president of West Coast Managed Stations.
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