The Hispanic network LATV and its syndication arm ALS (American Latino Syndication), continue opening paths and creating contents that talk to the millennial Latino of the U.S. Our two syndicated shows –American Latino and Latination– generate a great amount of segments on sportsmen, extreme sports, entertainment, music, fashion. All this content is aimed at millennials in English. We have more than 12 seasons of these two shows, which represent a source of content that has no rival in the digital space. They are more than 2,000 vignettes with great potential for sponsors, explained to PRODU Luca Bentivoglio, COO of the channel.Another great approach by LATV is the OTT platform. We know that millennials tend to watch their contents on laptops, tablets, mobile phones and we want to offer all of our content on those devices, he highlighted.On the other hand, Bentivoglio pointed out that they continue to work with the Entravision group (EVC) to create projects that can make a crossover between radio and TV. This gives us great strength with advertisers and allows us solid promotion in the most important markets in the US.He indicated that the main categories of advertisers that advertise with LATV are fast food restaurants (QSR), telcos, packed consumption goods, cars, and stores.This last year we have broken a record with our product integrations and have made more than 20 commercials/vignettes for first class brands. These integrations allow us to work together with the client to create a more direct experience towards the audience, he indicated.
LATV kicks-off new fall season with the debut of Las Super 20 series
LATV: Our goal is to continue to grow our programming and distribution
LATV Networks starts the Hispanic TV upfronts in New York City
LATV: Partnership to boost 360º marketing efforts to be announced at Upfront
LATV: Focused more than ever on our bilingual, bicultural audience
Box office sensation Eugenio Derbez launches En La Zona premiere
LATV: Weve reached an incredible distribution many networks dont have
Los Angeles´KJLA trumps competition in ratings with LATV primetime
LATV Networks appoints Andrés Rincón VP of Advertising Sales
MundoFox appoints Starrett Berry as VP, Broadcast Distribution
LATV Networks announces its 2013 Upfront presentation for May 2nd
LATV: Deal with Guillermo Santiso and evaluating a third show for syndication
LATV Networks announced new season of current and original programming
Frecuencia Latina International: The US Hispanic TV market is booming
LATV announces two new programs, Mi Angelita al Rescate and Astroloko
Luca Bentivoglio of LATV: The paramount strategy is to follow the viewer
LATV hires 20-year veteran journalist Eduardo Blancas to lead Noticias LATV
LATV debuts a magazine-style morning show and a daily national newscast
LATV: Pleased with the level of production and quality of TecoTV of Mexico
LATV signs new affiliation agreements in Phoenix, Palm Springs, and Oklahoma City
Somos Distribution sells the entertainment magazine La sobremesa from Cadena Tres to LATV
Los Angeles KJLA-57 propels the contest Encuentra el tesorito
LATV signs distribution agreement with Four Points Media Group
