One of the elements that influenced Manuel Abuds decision to take the reigns of Azteca America is the networks great potential. Azteca America has a wonderful potential and has assets that can be more efficiently exploited. There are many things to work with, Abud told PRODU. Earlier this month he was appointed president and CEO of Azteca America.Abuds priorities include the networks soccer programming, which he intends to bring back to a preeminent space, and the incorporation of the Una Vez Mas LLC affiliates to the Azteca America Station Group, led by Enrique Pérez.Abud said to be pleased to have a great team: in addition to Pérez at the station group, COO Martín Breidsprecher takes care of the day-to-day operations, Court Stroud heads Ad Sales, and Margarita Black manages Programming. He said his boss, Gustavo Guzmán, is one of the founders of Azteca and was appointed four months ago by Ricardo Salinas to oversee Azteca America.Abud argued that being Mexican and having over 15 years of broadcast TV experience in the U.S., has given him an important knowledge about the Hispanic market and about how to better use the content that comes from Mexico.For the time being, Abud will be based in Miami, but said he does not discount the possibility of moving to Texas or Los Angeles, two important markets for the network.Regarding the Upfront, to be held on May 12th, Abud said there would be a moving performance by the kids from the orchestra Esperanza Azteca.
Manuel Abud named president and Chief Executive Officer of Azteca America
Azteca America launches free app to access top videos from its library
Azteca America presents its new newscast Noticiero Azteca America Texas
Azteca America debuts two new sports series Lucha Azteca and Sangre de Campeones
La Isla, El Reality returns for a second season to Azteca America
Azteca America announces the La Academia Kids U.S.A. casting special
Azteca America sets final casting call for La Academia Kids in the U.S.
Azteca Americas La Academia kicks off nation-wide auditions
Azteca 54 Los Angeles celebrates 2nd annual Upfront with great success
Azteca 54 Los Angeles to hold second annual Upfront/ Golf Tournament event
Azteca America to air daily news briefs powered by Fuerza Informativa Azteca
Azteca America presents the 18 members of La Isla, El Reality 2
Azteca America presents multi-pronged campaign to support immigration reform
Azteca America to hold Hispanic Upfront week May 13 in New York City
Azteca America reports year-over-year double-digit growth for weekday prime in November sweeps
Azteca America launches holiday campaign in appreciation of its audience
Azteca America: Shows involving the paranormal are working well for us
Azteca America signs deal with media measurement company Rentrak
Azteca: With La Teniente wed like to produce a show like NCIS and Criminal Minds
Azteca Americas El Noticiero changes its logo to offer a renovated concept of watching the news
Azteca America: We will launch the second season of Quiero ser Grupero
Azteca America partners with Voto Latino for the People Powered Politics conference
Azteca America raises the bar on reality programming with the premiere of La Isla
Azteca America reinvents La Academia for the show’s 10th anniversary
Azteca America gets ready to air the second season of Cosas de la vida
Azteca America starts national castings for the next generation of La Academia
Azteca America to debut the reality Quiero ser grupero Monday June 25
Azteca América launches campaign encouraging Latinos to vote
Azteca América partners with Maximum TV to display more programming on the Web
Azteca América partners with Ford for a multiplatform campaign based on Box Azteca
Azteca América debuts show around the World Cup South Africa 2010
