We have already gone through the hardest part

In Natpe 2021, SOMOS Distribution’s goal is to work with its clients in the recovery of the market, which they feel will happen this year, providing content for different audiences in key genres for programming.

“We have proven that our formats work in terms of delivering ratings in such a competitive period for television, both in contents and in how they are consumed,” explained Francisco Villanueva, VP, and COO of SOMOS Distribution.

Villanueva feels they have gone through the hardest part of the situation that affected 2020 so much.