U.S. HISPANIC
WAPA TV obtains more than 50% of the spots in the first 30 most watched programs in Puerto Rico
20 de abril de 2012
Súper Xclusivo, one of the most watched shows on WAPA TV
For four consecutive years, WAPA TV in Puerto Rico has remained a leader in open TV in their market. According to the recent results by the survey company Nielsen, in the period of March 15 to April 14, the station received more than 50% of the spots in the first 30 programs with a majority audience in all demographics. In Households, WAPA had 18 of the first 30 spots. Within women 18 to 49 years old, WAPA obtained 15 of the first 30 programs. In the same period, men 18 to 49 years of age yielded 24 of the first 30 spots with a majority audience. Within people ages 18 to 49, the channel won the first 25 of 30 spots. From Monday to Friday in households, the station accounted for 26.1% of share, exceeding Univision and Telemundo, which reached 20.4% and 16.3% respectively. Within women 18 to 49, WAPA reported 24.8% of the audience, while Univision and got 19.3% and Telemundo 18.3%. In men 18 to 49, WAPA registered 25.8% while Telemundo reached 12.1% and Univision got 15.8%. In all people 18 to 40 years of age, the channel reached 25.2% of the audience while Univision reached 17.8% and Telemundo got 15.8%. Jimmy Arteaga, VP of Programming, commented that soon details on the upcoming second edition of Idol Puert Rico will be released, as well as details on the version for children Idol Kids. New proposals for programming for the rest of the year will also be revealed.
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