U.S. HISPANIC
Univision: Opened a second block of series at 9pm on UniMás with the October premiere of Venevision Productions DeMente Criminal
Maribel Ramos-Weiner| 19 de septiembre de 2014
The success of alternative series at 10pm has been such that UniMás decided to open a second block at 9pm. It kicks off with the premiere of Venevision Productions DeMente Criminal.For us, its essential to give viewers the content they want and when they want it. As a company, we continue to grow with our audience. At UniMás, were extremely pleased with last years seamless and successful transition to a new brand. This year, weve strived to consolidate our position as the main provider of alternative content for todays young Hispanics. La Viuda Negra and Metástasis have enabled us to offer new options to viewers, and El Chivo and DeMente Criminal will continue this growth trend by bringing high-quality alternative content, told PRODU Alberto Ciurana, president of Programming and Content of Univision Communications, Inc.The executive said he was pleased with the results of the partnership with Venevision Productions, particularly this last year with the arrival of Jonathan Blum and Juan Carlos Sosa.My experience has been highly positive. The relationship has been efficient and has yielded good results. Im very happy. For UniMás, alternative series are very important to strengthen our network and make it the second largest broadcast TV channel in U.S. Hispanic, added Ciurana.
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