Univision forms new Innovation Marketing Team to execute multi-platform concepts

Univision has announced the launch of its Innovation Marketing Team, a group based on integrated consumer engagement with the objective of continued development of the company’s multi-platform integrated marketing programs. “Over the last couple of years, Univision has set and raised the bar in developing creative marketing solutions for our partners” said David Lawenda, president of Advertising Sales and Marketing at Univision. “The development of the Innovation Marketing Team will solidify our leadership and elevate our ability to deliver best-in-class integration opportunities across our platforms to achieve our partners’ business objectives.”Led by 16-year Univision employee Luis de la Parra, the team will be responsible for executing multi-platform concepts across Univision’s many different outlets — network TV, local TV and radio, online and mobile.