U.S. HISPANIC

Univisión delivers the highest primetime year-to-year growth of any broadcast network among key demos

Maribel Ramos-Weiner | 28 de octubre de 2010

Hasta que el dinero nos separe (For Love or Money) was the second most watched among A18-34

Univisión continues to deliver the highest primetime year-to-year growth (NPM Broadcast prime week of 10/18/10) of any broadcast network when compared to the same week last year among Total Viewers 2+ (+15%), Adults 18-49 (+23%), Adults 18-34 (+18%), and Adults 25-54 (+23%).Last week, Univisión out-delivered ABC, CBS, NBC and Fox on 6 out of 7 nights among Adults 18-34, on 4 out of 7 nights among Adults 18-49, and on 4 out of 7 nights among Teens 12-17.For the week, Univisión had 6 of the Top 30 broadcast shows among Adults 18-34.Last week, Univisión was the #5 broadcast network in overall primetime among Total Viewers 2+ (4.1 million), Adults 18-49 (2.2 million), and Adults 18-34 (1.2 million); beating CW by huge margins.For the fifth consecutive week in the current 2010-2011 Season, Univisión was the #1 broadcast network among Kids 2-11 (529,000), beating its closest competitor, Fox, by 35% in overall prime.The top three most-watched broadcast programs among Adults 18-34 were Univisión’s #1 Soy tu dueña (Woman of Steel), #2 Hasta que el dinero nos separe (For Love or Money), and #3 La rosa de Guadalupe (The Rose of Guadalupe). Additionally, Soy tu dueña (Woman of Steel) was also the #1 program on Friday night among Adults 18-49 and Teens 12-17.

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