Univision Communications Inc. turns its Upfront into a two-day experiential showcase in NYC’s TriBeCa neighborhood

Disrupting the age-old Upfront presentation, Univision Communications Inc. (UCI) has scrapped the traditional industry trappings and replaced it with an expanded, two-day experiential event beginning on Monday, May 14 through Tuesday, May 15. 

UCI is also shaking things up by moving its annual showcase for advertisers from the Theater District to TriBeCa’s stylish and state-of-the-art Spring Studios to better reflect its youthful, trendsetting audience.

“We are breaking from the pack and modernizing this year’s Upfront presentation. As perpetual innovators, we are always pushing the boundaries of execution when it comes to representing our clients and our portfolio. Our Upfront event will bring culture to life in a way no other network could ever do,” said Tonia O’Connor, Chief Revenue Officer, UCI.

Operating under the theme of Culture Unbound, the 2018 Upfront experience aims to further underscore the UCI portfolio’s ability to connect brands to culture – which is especially critical for a business to thrive given that Hispanic consumer spending is projected to grow 85% over the next 10 years.

UCI’s 2018 Upfront two-day event will comprise of four presentations featuring performances and in-person interactive experiences spanning entertainment, news, and sports that will come to life in 3-D and 360° views. Attendees can choose to join the experience on Monday, May 14 from 5pm to 8pm or Tuesday, May 15 from 9am to 5pm.