U.S. HISPANIC

Three original shows top the LATV’s 2017-18 offer

Maribel Ramos-Weiner| 11 de mayo de 2017

Andrés Rincón and Luca Bentivoglio during LATV Upfront

Three new alliances with Mitú, People en Español and Entravision for the production of contents, as well as the launching of three new original shows (Chronic Tacos, Get It Girls and the animation Ceasar y Chuy), top the programming offer presented in the LATV Networks Upfront on Wednesday May 10 at the Diamond Horseshoe of the Paramount Hotel in New York, attended by 300 people, including advertisers and media.

Andrés Rincón, VP for Advertising Sales and Integrated Marketing, together with Gisella Fu-Ripp, Ad Sales Manager, started the presentation. Rincón thanked their clients for keeping the market alive and celebrated living in a multicultural world. “The general market is the multicultural market, it´s that simple. The general market is the total market and reflects all Latinos and cultures,” he emphasized.

Luca Bentivoglio, COO and Head of Programming at the network, highlighted during his participation the channel´s three pillars: 100% original production, creation of content that is relevant for the Latin bicultural and bilingual audience, regardless of the language. “We have a group of talented content generators comprised by acculturated millennials –generation 1.5 and 2+- that understands our audience, because they are the audience.” The third pillar he mentioned was world-class alliances that continue bringing value to all the clients.

Natasha Martínez, new host of the syndicated show American Latino said they already reach more than 90 distribution markets in the US, which represents 89% of Hispanic homes.

Watch promo of LATV Networks´new programming
Watch pictures of people during LATV’s Upfront

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Noticias relacionadas (28)
28 de marzo de 2014

LATV moves upfront to May 7th

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.