THEMA’s Motorsport.tv will transition to an online and on-demand model

THEMA announced that its channel, Motorsport.tv, will transition to an online and on demand model; moving away from their linear TV channel.

“Our customers are changing the way they consume content and as a global media business and the number one motorsport destination, our role is to deliver an unparalleled customer experience. Our audience is shifting towards digital channels, and consuming more video content. In order to serve our committed global audience, we will be adapting our business to meet consumer needs and that is why from Sept 30th we will transition Motorsport.tv to an online and on demand model,” said the company in a statement.