U.S. HISPANIC
Thema: We want to launch more channels tapping into the market knowledge AlternaTV already has
Maribel Ramos-Weiner| 15 de abril de 2016
The French company Canal+, through its subsidiary Thema, has just purchased AlternaTV (which used to be owned by Eutelsat) in order to increase its presence in the US and to complement Canadian pay TV channel distributor Terra´s offer, which they purchased in 2016. This was confirmed to PRODU by François Thiellet CEO of Thema.The goal is to enter and cover all the American region and to launch new and more channels with Latino content and later on European content. We will also tap into the synergy we have with the other companies owned by Vivendi, owner of Canal+. Latin America is a priority for us, added Patrick Rivet, senior VP of Distribution. The companys next step is to define what type of contents and channels they are going to launch in the region, using the resources, experience and contact with operators that AlternaTV has in the region. Also to enter new territories.We know the market is going through difficult times, but we have many expectations and the advantage that there is a common language, pointed out Thiellet.He highlighted that another of the main goals is to reach millennials, a group that is increasingly difficult to approach through traditional media. In order to do this, they will implement strategies (as they have done in France) to broadcast through different devices and through VOD.Thema currently has more than 100 channels in Europe, the Middle East, Africa, Asia and North America.
Contactos
Diario de Hoy
Noticias relacionadas (24)
26 de enero de 2016
AlternaTV announced a distribution agreement with New Yorks Star Cable
15 de diciembre de 2015
TRACE: We will soon launch the music channel TRACE Gospel in LatAm and US Hispanic
23 de octubre de 2015
Olympusat: In five years most of the Hispanic business will migrate to OTT
11 de septiembre de 2015
AlternaTV channels to advance as finalists in Eutelsat TV Awards
28 de agosto de 2015
Alterna’TV renews distribution agreement with Canal 22 Internacional
2 de junio de 2015
AlternaTVs action sports channel PXTV launches via AT&T U-verse app
7 de mayo de 2015
3 de marzo de 2015
23 de enero de 2015
AlternaTV launches Fix&Foxi childrens channel in the Americas
17 de octubre de 2014
AlternaTV: We brought in Leonardo Pinto to handle sales in Latin America
30 de septiembre de 2014
Alterna’TV: More than a distributor of linear channels, we’re a content distributor
4 de septiembre de 2014
19 de noviembre de 2013
INTI Network: Producing lots of original content in Latin America
1 de octubre de 2013
Alterna´TV to introduce INTI Network TV at the 11th Annual Hispanic TV Summit in NY
3 de mayo de 2013
7 de febrero de 2013
AlternaTV strengthens its efforts in Latin America with a new Sales team
