Alterna’TV strengthens its efforts in Latin America with a new Sales team

Alterna’TV, whose principal focus until now has been the Hispanic market in the U.S., has officially contracted Pablo Mancuso as assistant manager of Sales for Latin America to strengthen the efforts for the region. “We’re focusing on the Latin American region. We have some channels that we feel have a lot of potential. They are channels that will appeal to newer audiences” Maricel Hernandez, director of Sales and Affilliates for Alterna’TV, told PRODU.Before taking on the role, Mancuso was director of Content and Programming at Tuves HD. “As an objective, I want to develop the Latin American region. Alterna’TV has always been focused on the Hispanic market in the U.S. with successful products. We want to replicate this success in Latin America” he emphasized.