Televisa: In this World Cup we will change to cinematic views in color content

Russia 2018, as well as being the most digital World Cup in Televisa´s history, will also have interesting changes and novelties around the teams and the look that will be achieved.

Elías Rodríguez, General Operations and Technology director at Televisa, said the teams that will cover the games will be the best line of Sony for sports, for the other locations, there will be different teams.

“We have changed to Canon for color content and there will be other cameras to follow the team, because the multiplatform world demands other frames and visual quality, also in sports”.

Rodríguez mentioned they will take a good number of LiveU, with local operator cards in Russia. Something he thinks is new in this World Cup´s edition is the request of the 1080p format.

“We must give the audience the best quality and 1080p, although it requires a lot of storage, allows us to reach the goal of offering video without coding.”