Telemundo´s Yo Soy El Artista reaches 3.3 million Total Viewers on premiere night

The premiere of Telemundo’s new mega-reality competition, Yo Soy El Artista reached a cumulative U.S. audience of 3,325,000 Total Viewers and 1,715,000 Adults 18-49 this past Sunday night, according to Nielsen. Hosted by international star Lucero and featuring worldwide premieres from Latin music icon Juan Luis Guerra and celebrity judge Luis Fonsi, the show averaged 1,368,000 Total Viewers and 685,000 Adults 18-49, a 65% and 45% growth, respectively, compared to the prior four-week average in the timeslot. Telemundo’s share among broadcast Spanish-language networks with Adults 18-49 was 32%, up 10 percentage points vs. prior four-week average in the timeslot. Locally, Yo Soy El Artista was the #1 Spanish-language show in Miami among Total Viewers, and #1 in Miami and Phoenix with Adults 18-49.The official hashtag #YSEA became a worldwide “trending topic” on Twitter and Facebook, as did four other hashtags related to the show.