Scripps Lifestyle Studios launches a new global talent incubation unit

Scripps Lifestyle Studios announced the launch of Scripps Lifestyle Experts, a new global talent incubation unit designed to develop the next generation of lifestyle talent and influencers.

“This new division within Scripps Lifestyle Studios will be the home of the brightest and best lifestyle experts from around the world, providing creative and commercial opportunities for the next generation of designers, chefs, travel enthusiasts and more,” announced Vikki Neil, general manager of Scripps Lifestyle Studios.

She added that discovering and creating stars is something brands like HGTV and Food Network have been doing for years, across all platforms, and this concentrated effort will further expand their digital offerings and make talent more accessible.

The Scripps Lifestyle Experts group will enable the company (home to brands including HGTV, Food Network and Travel Channel) to further strengthen its digital business by enhancing its digital content, accelerating content creation, and offering additional integration opportunities to advertisers.

The unit will unearth talent with unique skills and expertise, in the US as well as through the company’s key international hubs and broadcast partners.