NBCUniversal Telemundo Enterprises promotes Borja Pérez to the newly created role of SVP, Revenue Strategy, and Innovation

NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to SVP, Digital Media. In addition, Borja Pérez moves to the revenue monetization division as SVP, Revenue Strategy, and Innovation. Both positions are effective immediately and will continue to be based in Miami at the company’s new headquarters, Telemundo Center, reporting to Peter Blacker, EVP of Revenue, Strategy and Innovation.

Rosado will lead Digital, Social, and Mobile experiences for NBCUniversal Telemundo Enterprises and drive the company’s position as the choice and voice for Latinos across owned and distributed digital platforms.

“Romina demonstrates the experience, drive, and savvy needed to amplify Telemundo’s leadership position in the digital and social ecosystem, informing, empowering and entertaining the full spectrum of Hispanic identities,” said Blacker.

As a result of this realignment in Digital Media, Pérez will assume the newly created role expanding the revenue strategy efforts of NBCUniversal Telemundo Enterprises announced earlier this year. He will work closely with Telemundo Studios and Programming to develop new monetizable opportunities across linear and digital for U.S. and international markets. In addition, Perez will partner with NBCUniversal Advertising Sales leadership with a focus on integrations and commercial innovation targeting the Hispanic market.

“Borja brings a decade of experience growing the Telemundo brand and audience across platforms and can now focus on finding new ways to drive revenue from our content. In their new roles, these two seasoned NBCUniversal executives are poised to push our business forward,” said Blacker.