Ford takes title sponsor of Boxeo Telemundo

Telemundo announced that Ford Motor Company has signed on as title sponsor for the network’s sports franchise, Boxeo Telemundo. The 2011 season premiered on Friday, January 21, live from Mexico City. It was the first of 12 stellar events throughout the year, which will take place in both Mexico and US.The year-long partnership provides Ford with exclusive on-air and online sponsorship of Boxeo Telemundo, including branded entitlement. The Ford logo will also appear in Boxeo Telemundo graphics and on on-site signage. In addition, Ford will sponsor Titulares around the ring, segments providing boxing enthusiasts with an inside look to the boxing world in Telemundo’s award winning sports news show Titulares Telemundo.“Our viewers are devoted sports enthusiasts, the perfect target consumers for Ford and this unique partnership leverages our HD broadcast to connect Ford with this passionate audience,” said Jorge Hidalgo, Senior Executive VP, Telemundo Network Sports.“Ford believes in the heritage and excitement of boxing,” added Dave Rodríguez, Multicultural Marketing Communications Manager, Ford.