Édgar Larrazábal, senior writer producer of Promotions at MundoFOX: The art of attracting and surprising audiences

Édgar Larrazábal, senior writer producer of MundoFOX, is part of the team tasked with attracting audiences in the first 10 minutes of every show in a way that can surprise and capture the hundreds of thousands of viewers who do channel zapping everyday on U.S. Hispanic broadcast TV.“When a new show premieres, the amount of people who tune in the first 10 minutes is the result of the promotional launch campaign,” Larrazábal told PRODU in Santa Monica, CA, where he recently moved to work for MundoFOX. He relocated from Miami, where he worked at TeleFutura and UniMás.With a background in journalism, advertising and film, Larrazábal got started in the area of promotions, where he applies all his knowledge communicating and selling anything from mayonnaise –from his advertising past-, to a show to its current client, the network.