¿Dónde está Elisa? Becomes Telemundo’s Highest-Rated Novela in Network History

Telemundo announced its July NTI results. On Monday through Friday prime time, the network experienced both year-over-year and month-to-month increases among Adults 18-49, gaining +10% above July 2009’s results (610,000 vs. 556,000) and +3% above June 2010’s results (594,000). Telemundo’s delivery among Women 18-49 and total viewers (Persons 2+) also grew over both periods. With a premiere-to-date average of 955,000 Adults 18-49, and nearly 1.6 million total viewers (Persons 2+), ¿Dónde está Elisa? has become Telemundo’s highest rated novela in network history. For a second month in a row, ¿Dónde está Elisa? has averaged more than one million Adults 18-49, with a total of 1,026,000 in July. ¿Dónde está Elisa?’s wide appeal was evident as the novela increased Telemundo’s performance over the July 2009 period by delivering double-digits across all key demographic groups, including +80% among Women 18-49 (618,000 vs. 344,000) and +58% among Adults 18-49 (1,026,000 vs. 650,000).