Don Francisco has been pioneer of cutting-edge TV

Cynthia Hudson, SVP and general director of CNN en Español and Hispanic Strategy for CNN/US, has known Mario Kreutzberger (Don Francisco) for several years. When the presenter finished his stage in Univision and Telemundo, Hudson expressed that she would like to do innovative things with him at CNN. “I have always liked him very much as a great interviewer. It seems to me that he manages to connect with his guests. His journalistic group always finds extremely interesting releases,” she comments.

She furthered that Kreuztberger liked the idea of a show and, speaking with his friends -ranging from artists, to authors, and renowned people in different areas- they all expressed being affected by the pandemic in various ways and no one was telling those stories.

The presenter created, in his office, an entirely digital studio, in which he uses 21-century tools: communications on social and digital media with his audience, multimedia connections.

“We are going to use his interaction with the audience on the program, where he will even ask the audience to ask the guests questions. Don Francisco: Reflexiones 2021 will be an innovative, unexpected format and program. Something Don Francisco has is to have been the pioneer of cutting-edge television, and in this sense, we are going to do something avant-garde once again, at 80 years of age. It is a different program, with graphics that resemble nothing more on CNN. It grants us a great deal of flexibility,” said Hudson.

The producer Beatriz Montalvo is working with Kreutzberger and his team.

Hudson comments that depending on how Don Francisco feels, these 10 episodes could lead to other batches.