Discovery en Español´s series Vida by BBC connects with Hispanic audiences

Continuing to build on what is currently the network’s most watched year ever, Discovery en Español’s airing of Vida (Life), July 26th through August 6th at 8pm, delivered a solid performance among Hispanic audiences nationwide. This year Vida has increased the network’s A18-49 audience by +71% in comparison to the same period last year (August 2009), growing in audience, with consistent tune-in increments, and posting the network’s highest delivery in its second week (August 2nd) among A18-49 / Mon-Fri (8pm time slot since December 14, 2009). The series also ranked #1 among Males 18-49 in its time period, topping Hispanic Pay-TV sports networks combined, and drawing viewers from popular broadcasts such as Concacaf, Mexican League Soccer, and the Copa Libertadores Semi Finals. Among broadcasters, Vida beat Estrella TV, and tied with Azteca América among Males 18-49.