U.S. HISPANIC
AT&T U-verse TV will be the first pay TV operator in the U.S. to carry AlternaTV PX TV
Maribel Ramos-Weiner| 13 de enero de 2015
PX TV is distributed worldwide by AlternaTV
AT&T U-verse TV customers will be the first TV viewers in the U.S. to watch the latest extreme and action sports from Latin America with the launch of PX TV, distributed worldwide by AlternaTV. Programming on the Spanish-language channel features live event coverage, original shows and packaged series. Action sports include skateboarding, BMX biking, motocross, snowboarding, drifting, surfing and paragliding. AT&T is proud to be the first provider in the U.S. to bring this channel dedicated to extreme sports from Latin America to our U-verse customers. This addition to Paquete Español will only enhance our already robust lineup, said Julie Tran, head of Foreign Language Programming for AT&T U-verse. With U-verse, were all about providing the content customers want, when and where they want it. An extensive and diverse lineup is one of many ways were able to meet our customers needs, said GW Shaw, VP of U-verse and Video Products. PX TV is available now on Channel 3122 on the U200, U300 and U450 Latino packages, which offer more than 60 Spanish-language channels, as well as Paquete Español. Our new relationship with AT&T kicks-off with the exclusive U.S. launch of PX TV. PX TV has been fine-tuning and growing the channel in Mexico a testament to its effectiveness in reaching todays young Hispanic audience. We look forward to working with AT&T to make PX TV the preferred entertainment destination for its subscribers, said Aymeric Genty, CEO of AlternaTV. The beat never stops at PX TV and our new AT&T agreement is another very important milestone in our growth, added Alejandro Mercado, president of PX TV.
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