Almost 10 million viewers tuned in to the 15th Annual Latin Grammy Awards on Univision

Nearly 10 million viewers tuned in to all or part of the three-hour live broadcast of the 15th Annual Latin Grammy Awards on Univision last Thursday night November 20th.The program also delivered double-digit audience growth versus the 2013 telecast among Adults 18-49 (+10 percent) and Adults 18-34 (+16 percent). On a competitive night with original programming and mid-season finales, Thursday night’s telecast delivered an average audience of 4.8 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.3 million Adults 18-34, positioning Univision as the No. 2 broadcast network among Adults 18-34, ahead of CBS, NBC, and FOX. Univision also ranked as the No. 3 broadcast network among Total Viewers 2+ and Adults 18-49, outperforming NBC and FOX. The Latin Grammy Awards on Univision attracted more Hispanic viewers in the demographic groups of Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the American Music Awards, Billboard Music Awards and Country Music Awards.