Borja Pérez of Telemundo: With Premios tu mundo we’re going from massive editorial content to personalized experiences

During the simultaneous live broadcast of Telemundo and NBC – 8PM on Thursday 25- of the Premios tu mundo, TV viewers will be part of a massive experience in social networks in Miami, Florida. “For the first time in the Hispanic market, Premios tu mundo and Telemundo will concentrate the power of social direct messages platforms to reach groups of fans in a more personal and individual manner” said Borja Pérez, SVP, Digital & Social Media, NBCUniversal Telemundo Enterprises. “We’re going from massive editorial content to personalized experiences that enables our partners to get involve and connect better with their consumers.” The ceremony will include unique activities allowing TV viewers to interact with their favorite stars and gain access to all what’s going on using Facebook, Snapchat, YouTube, YOUNOW, Instagram, Twitter and WhatsApp, among other social networks. It will be hosted by TV stars like Carmen Villalobos, Christian Acosta and Erika Csiszer. Activations will include also major influencers such as Lele Pons, Alexander Ospina, Kelly Peñaranda and three YouTube content creators. The awards ceremony is produced by Telemundo and Adventure Production Corp.