Zubi Says This Will Be A Year of Micro-Communications Strategies

Francisco Sanchez, Associate Creative Director at Zubi, rates as one of the main trends this year the use of media and technology to communicate in many new ways, whether digitally or not. “This year we must lean towards creative and business trends with micro-communications strategies in the case of both agencies and brands” he says. Sanchez notes that for agencies the approach will be to develop more immediate, efficient, and versatile creative capabilities “that will potentially result in a better creative product in general.” He adds that there will be a more individualistic, personal, even granular communications focus, “especially in segments that cannot be considered the targets of mass communications. It’s a trend we have seen more and more, thanks to social media and different smart posting systems.” According to his criteria, this will be the year in which brands begin to strongly apply these strategies of micro-communications.