Zubi launched the Camisetrón campaign for Ford to celebrate the passion for the World Cup

The heart of Hispanic football fans in many cases is divided by affections for different countries, Zubi Ford created the multicultural campaign called Camisetrón under this insight. The initiative that has the support of TV, radio, digital and social components, invites Hispanic fans to join the official site {Camisetrón; http://camisetronford.com}, a site where consumers can create a football shirt that truly represents their multicultural heritage and captures those hearts that have so long been divided between several countries, different cultures and of course multiple teams.”We are pleased with the results of this campaign, which had already exceeded our expectations. When you find a truth and tell it, you connect with people on an emotional level and that is invaluable,” Ivan Calle, Zubi Advertising’ creative general director, commented to PRODU. Through this campaign, Ford seeks to reaffirm its support for Hispanics linking the passion they have for football, and connecting it to the digital world. “The idea celebrates our reality as Hispanics in this country and how Ford knows our passions celebrating them, and taking them beyond,” he concluded.