YoutubeShorts launches campaign with The Weeknd, BTS and Doja Cat

YouTube launches Introducing the Shorter Side of YouTube campaign alongside The Weeknd, BTS and Doja Cat with the aim of reaching a young audience using the short video feature. A few days ago, the video platform announced that it would pay up to $ 10,000 a month to content creators who use YouTube Shorts, a strategy with which it intends to position itself on TikTok and Instagram. “YouTube Shorts gives everyone the opportunity to have all the fun of short form video in a way that can only be done on YouTube. In one of our biggest brand marketing campaigns to date, we are leaning into ‘The shorter side of YouTube’ to show just how easy and fun it is to watch and make YouTube Shorts. Anyone can create Shorts using music from today’s leading artists like The Weeknd and Doja Cat in addition to other videos only on YouTube” said Jodi Ropert, Vice President, YouTube Marketing.