Wunderman Thompson Launches Into The Metaverse – a Metaverse Road Map for Brands

Wunderman Thompson Intelligence announces “Into the Metaverse” – a unique global report which serves as a playbook for brands and agencies, defining the metaverse and explaining its implications for brands.Interest in the metaverse – a world in which digital and physical spaces are blurred – has grown significantly over the past year. As the world emerges from COVID-19, many are assessing the lasting impact of an increasingly screen-based existence and the impact of an accelerated convergence of the virtual and physical worlds.The report is based on quantitative research with 3,000+ consumers including analysis of people’s understanding of and attitudes towards the metaverse and views of 15 industry experts on the metaverse’s impact on business.The findings reveal global drivers such as the rise of gaming and the battle between companies such as Facebook, Roblox Corporation and Epic Games for dominance in this space.