Wing announces the first comic in the world created with app icons for illustrator and comic artist Ximo Abadia

Wing, Grey’s agency for the Hispanic market, announced the launch of the first comic of app icons for the illustrator and comic artist Ximo Abadia. PRODU talked to the creative directors: Facundo Paglia and Aurora Morfin, who along with Marc Duran, idea man and copywriter, developed this innovative initiative.“From a conceptual point of view, the idea is born from the premise that anything can tell a story,” Paglia said. “Basically, the idea is to tell a story using a mean never used like that,” Duran added. The appstrip by Ximo is a new use of means that transforms into a means platform in itself, to provide a unique mobile experience, that amuses the audience in an unprecedented way. “To find out that insight where the comic is getting lost, we believe this idea has been a very intelligent way to merge something that was losing interest, bring it back to life and make it valid again,” Morfin commented.The initiative counts on four free apps, developed together with Lowekey Media. The apps are available both in Google Play and Iphone. They are connected to Ximo’s Tumblr, Twitter and Facebook with a direct link to his work in Amazon, where his books can be bought.After the apps’ launch, Ximo’s sales have been increased in 400%, and his books are sold out.