Wendy Clark of DDB: Nowadays any client’s brief is managing the present and inventing the future

On November 2015 the appointment of Wendy Clark as new CEO and President at DDB North America was announced. The Omnicom group network had a great performance last year, but now the expectations are set on the strategies that Clark will apply to overcome the agency’s challenges. She assumed her new job on January 4th, after seven years as President of Sparkling Brands and Strategic Marketing for North America at Coca-Cola. “I love advertising. I always have. And if you love advertising, then you love the agency business in all its manifest permutations and iterations. Chuck Brymer approached me about this opportunity a year ago. He talked about his vision and desire to make a transformative move with DDB in North America” Clark explained. For Clark the marketplace is always changing, and only this generation that’s always connected has been able to keep the pace. “As a partner to these brands, we’ve got to be constantly thinking about what’s next. I think anyone’s brief now is managing the present and inventing the future” she said. Some say DDB is too traditional. For Clark, 66 years in the market is a legacy that only can give them strength and help them define the future. “For 66 years, leaders at this agency have been defining this brand, and it has continued to prosper and grow. That’s the amazing thing about the stature and endurance and legacy of this brand” she concluded.