WebCongress’ Ouali Benmeziane: We are not a commercial, creative or inspirational event, we are here for people to learn

Ouali Benmeziane, founder and CEO of WebCongress spoke with PRODU during the development of the first day of the third edition of the event for digital marketing in the city of Miami, an event that ends with the I> The American tour, which visited 14 cities around the US, where small versions of the conference took place.This time, the event featured speakers representing multiple brands within the digital marketing as Twitter; Facebook; LatinWE; Lift; Sony Music; AOL; Vertical3Media, among others.Benmeziane stressed that the fundamental objective of WebCongress is to educate attendees. “We are not a commercial, creative or inspirational event. We are here for people to learn, “he added.He noted that the presence of brands such as Twitter or Facebook in the WebCongress is not because they are there to advertise, since they are leaders of social media. “What they need is industry professionals learn how to best use the platforms so they can take more advantage, and they support offers like those of us since we want to educate users”.Benmeziane announced that next year will repeat destinations in the US and they will also open new, in LatAm. In Europe, they visit new places where the event has never been present before, and also announced the completion of three events in India.