We Believers wins two Lions in PR for its Edible Six-Pack Rings campaign

We Believers was awarded two Lions for its Edible Six-Pack Rings campaign for Saltwater Brewery in the PR category. One gold in the Business Citizenship / Environmental subcategory, and one silver in Food & Drinks. Now the Hispanic agency amounts three Lions for that campaign. The first was bronze in Promo & Activation in the Food & drinks subcategory. The campaign consists in developing edible packages to substitute the plastic six-packs, harmful for ocean life. The goal of this innovative six-pack is to save thousands of marine lives from poisoning and choking, in this way getting closer to their beer target: surfers, fishermen and ocean lovers. The spot was directed by Nelson Cabrera of Cherry Sundae Media.