Wavemaker Wins Pernod Ricard Global Travel Retail Media Account

Wavemaker today announced that it has been awarded the Pernod Ricard Global Travel Retail media buying business after a competitive pitch process including several other leading global media agencies. Dino Metaxas, Digital, Media and PR Director for Pernod Ricard Global Travel Retail, commented: “Pernod Ricard Global Travel Retail has continued to grow in strength, with 2019 seeing +6% growth driven by all regions, cementing its position as the 2nd largest market in terms of profit within the Pernod Ricard Group. To continue and strengthen our accelerated growth plans and investments in consumer marketing and communications we were looking for an agency with strong global expertise in the Travel Retail industry, as well as experience of leveraging traveller data, technology and other partners within the ecosystem. “We have also recently created a new communications strategy encompassing digital and traditional media which focuses on targeting 100% of our media investments at travellers throughout their journeys. Choosing the right agency to help us execute this approach is essential, and Wavemaker showed that they immediately understood this strategy. We’re looking forward to working with Wavemaker teams around the world to help us achieve our ambitious growth targets.”Global Travel Retail is the second largest market within the Pernod Ricard Group, engaging travellers across the world with products from its comprehensive portfolio of wines and spirits brands.