Vallarta Supermarkets names Casanova//McCann as their Digital & Social Media AOR

Casanova//McCann announced today that Vallarta Supermarkets has named CM its Digital & Social Media AOR following a competitive review. Vallarta Supermarkets is a Los Angeles-based chain with 50 stores located throughout Central and Southern California, From Fresno to San Diego. Vallarta Supermarkets is known for its premium meats and the “Home of the Original Carne Asada” as well as its delicious fresh sweet bread, quality produce, and in-store “Cocina”, which serves authentic Mexican food and aguas frescas. “We are thrilled to partner with a beloved SoCal brand like Vallarta to expand its digital marketing”, said Ingrid Otero-Smart, President/CEO of Casanova//McCann. “Our Agency has steadily and effectively increased our digital and social media capabilities and winning this great assignment is a signal that our plan is working well”, concluded Ms. Otero-Smart.“We are taking the digital landscape seriously and need a full-service agency to help us get to the next level”, said Ivette Serrano, Director of Digital Marketing and Social Media. “We selected Casanova//McCann because they brought the most creative ideas to us, plus industry insight that will ignite growth with new audiences.” The assignment starts immediately and includes creative and media as well as influencer marketing.