U.S. Multicultural Market Shines At El Sol Festival

ALMA, Republica and We Believers led the multicultural agencies in the number of Sol prizes won at the 33rd El Sol Festival held in Bilbao, Spain between Friday, June 1, and Saturday, June 2.The US took second place among the most awarded countries in the festival with 18 Sols, 13 of which went to ALMA.The agency headed by Miguel Messianu obtained Gold, Silver and Bronze Medals for its campaigns for Histeria Music, Angel Bins, Miami Dade Animal Shelter, Rio Art and Tobacco Free Florida. In the Public Relations category it won two Golds and a Silver for Dog Carpet created for the Miami Dade Animal Shelter, in Print Media it received a Silver each for Rio Art’s Oil Spills and the Miami Dade Animal Shelter’s Rescue, and Gold for Angel Bins’ Footshake. In Production, ALMA was awarded gold for Histeria Music’s Resignation and bronze for Angel Bins’ Footshake. In Audio it received Silver and Bronze for Histeria Music’s Resignation, and Silver and Bronze for Hit Song for Tobacco Free Florida. In Media it took Bronze for Miami Dade Animal Shelter’s Dog Carpet. Republica came in second in the festival’s multicultural agency rankings with a Bronze each in the Sales Activation and Brand Content categories for the Amigos for Kids campaign Broken Crayons. We Believers was awarded gold in the Classification by Channel category for Unprejudiced for Pepsi/Burger King Argentina. At the festival, in which 1,600 ads from 20 countries were entered, a total of 59 Gold, 56 Silver and 66 Bronze Medals were awarded.