Tyler McBride From Toyota: Looking For New Ways To Connect Authentically

Toyota returned to Ruido Fest as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota a experience to life with a variety of activities and performances highlighting emerging artists and providing festival guests a weekend packed with musical delights. “Music is embedded in the fabric of the lives of so many of our guests” said Tyler McBride, Toyota’s Engagement Marketing Manager. “Toyota is always looking for ways to authentically connect with our guests and we do this by sharing the musical journey of emerging artists. That’s why we’re so excited to return to Ruido Fest and feature the Toyota Music Den providing a stage for artists who might not have a chance to perform at these festivals and share their music with their fans.”Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.