Twitter launches tutorial programs for agencies and advertisers

Twitter has just announced the launch of Flight school, an online learning program designed for agencies and advertisers who wish to develop their marketing campaigns on this social platform as part of their strategies to consolidate in the market of Internet advertising. The program aims to tutorials that agencies and advertisers get familiarize customers with Twitter. It also seeks to keep them both simply and directly, the new updates, features, functions and services provided by the social network that can be implemented according to the goal of their campaign.”The way we think about Twitter is how it can be more valuable to an agency and their clients when integrated into comprehensive marketing strategies,” Christine Cuoco, Twitter’s director of agency strategy, said. The Twitter team is evaluating to take Flight school worldwide and expand the program to any client interested in the coming months, after the successful testing of the service with three of their partners, Starcom Media Vest Group, MEC and Omnicom Group, besides a dozen of smaller agencies.Flight school is free for now and it promises to be dynamic, with constant updates and the ability to access all resources from different devices, including mobile phones and tablets.