Toyota returns to Hispanicize 2015 to strengthen its relationship with Hispanic consumers

Toyota, the biggest automobile manufacturer in the world, returns as official automobile sponsor of the main Hispanic pioneer conference in entertainment and digital media.The brand and its most recent model Scion will be present in the sixth annual edition of {Hispanicize 2015;www.HispanicizeEvent.com}, event that will be held from the 16th to the 20th of March in the city of Miami. This will be the second consecutive year in Hispanicize for the automobile manufacturing world leader, whose enthusiastic presence in brands stood out in 2014 with vehicle exhibitions, iPad raffles, social media contests, driving experiences and tests.Patricia Salas Pineda, VP of the Hispanic Business Strategy North America Toyota, highlighted the success of last year’s participation and the affinity of the audience with the brand Toyota. “Toyota’s and Scion’s commitment with Latin bloggers, journalists, publicists, filmmakers and professionals of the world of entertainment is an extension of our relationship of many decades with the Hispanic market in general”, said Salas Pineda. “This is about a brand loyalty we value highly and hope to strengthen with new generations of Hispanic consumers and influential people at the cutting edge of digital communication”.For her part, Salas Pineda is in charge of helping to maintain Toyota’s leadership position among Latins, and to guarantee that the Hispanic perspective fully integrates with the growth strategies for all its brands: Toyota, Lexus and Scion.To join the conversation visit @ToyotaLatino, @Scion and use the hashtag #Vayamosjuntos.