Toyota, Comcast, Hulu, and Western Union case studies will be featured at the Horowitz Cultural insights

The 15th annual edition of the Cultural Insights forum, which will be held on March 25 at the Edison Ballroom in New York City, will highlight a component called Messaging matters, a case study series on advertising addressing multicultural and Hispanic consumers.This new event, organized by Horowitz Research, channels pioneering strategies and research presented by the company yearly. Furthermore, it will feature over 400 executives from the mass media, advertising, technology, and financing sectors; as it is considered to be an important stage to analyze how to better serve the American media market, as it becomes increasingly multicultural.The different case studies will show culturally innovative focuses as they address today’s consumer. Amongst the lecturers are: José Vélez-Silva, Comcast’s senior multicultural marketing director; Silvina Cendra, Grupo Gallegos planning director; Mir Akhgar, customer services associate director of Gravity Media; Joe Min, interTrend group’s account director, and a Toyota representative (to be confirmed), intending to change Corolla’s image, amongst others.These presentations are part of a solid program including the most up-to-date ethnographic research and surveys on multicultural audiences.The forum is sponsored by ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One, and Cine Sony Television, amongst others. Early enrollment is open until February 20th. For further information and in order to enroll, visit {Cultural insights;www.culturalinsightsforum.com}.