Top Hispanic marketing execs to judge El Buen Pitch

High-ranking executives of such companies as Target, Kellogg’s and Sherwin-Williams have been named the official judges of the Hispanicize 2013 competition, known as El Buen Pitch (The Good Pitch). The annual event, which showcases Latino market trends, will be held April 9-13 in Miami.El Buen Pitch was created in the style of The Apprentice by the organizers of the Hispanicize event in a joint effort with PRODU. The contest will honor the Hispanic marketing agency that creates the best campaign for a national non-profit organization that serves Latino communities. This year the organizers picked Padres against Cancer (Parents against Cancer), or PADRES, to be the non-profit to benefit from the national contest. The judges chosen to evaluate the three finalists of Hispanicize 2013 are Nydia Sahagun, senior manager of multicultural-brand marketing at Target; Jason Riveiro, VP of multicultural marketing at Sherwin-Williams; and Christopher Rivera, associate director of brand marketing-multicultural at Kellogg´s.”We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others” said Manny Ruiz, founder and creative director of Hispanicize 2013.