Tik Tok promotes Katie Riccio to Head of Global Brand and Creative

TikTok has promoted Katie Riccio Puris to Head of Global Brand and Creative, according to a LinkedIn post from de executive. “Since joining the company, I’ve had the opportunity to build the global business marketing team, welcome hundreds of new incredible team members, foster the kind of culture I’ve always dreamed to be a part of and spend my time working alongside the best talent to deliver work that has always been grounded on what is best for our community” Riccio said. She takes on the role after serving as TikTok’s MD and Global Head of Business Marketing for over a year, where she helped launch TikTok’s creative lab, TikTok for Business and led B2B marketing strategy for the platform. Puris will lead B2C marketing for the platform and report to Nick Tran, head of global marketing at TikTok. Over the last year, TikTok has grown to more than 689 million TikTok users internationally and is valued at an estimated $50 billion.