The Washington Post launches its new advertising format PostPulse

The Washington Post launched a new native advertising format that incorporates editorial content from the newspaper. The new offer, called PostPulse, allows advertisers to recommend relevant content in another website of the newspaper, based on the interests of readers who read a specific article.The new unit is based on the use of the Clavis tool, which analyzes what type of contents appeal most to readers according to their history. The advertising format will be incorporated through branded content and in a carousel that will recommend certain articles to users, according to the data they have obtained from them.”What I like about this product is that the advertiser is starting to be the recommendation engine for a particular user”, assured Jarrod Dicker, Director of Ad Product and Engineering at The Washington Post. The launching takes place after the release in may of FlexPlay, a proprietary video advertising technology.