The Community Proves That With Corona Extra Everybody’s Welcome

The new Corona Extra campaign revolves around the idea that this is a beer that brings people together and turns small moments of fun into big celebrations. The idea was developed by The Community and the new spot is titled Everybody’s Welcome. The ad highlights the moment when acquaintances become friends and friends act like family. The spot is made up of spontaneous celebrations everywhere – from a bar to the beach to somebody’s sofa – and underscores the idea that when a Corona meets a lemon, you don’t need to be invited to feel welcome. The commercial was produced by Park Pictures and directed by AG Rojas. Pete Vitale was the online producer and Jackie Kelman Bisbee and Dinah Rodriguez the executive producers. Arnaud Potier was responsible for direction of photography and Anne Bobroff was the head of production.