Telemundo associated with Blippar to develo pan interactive campaign

Telemundo announced this week the first alliance of the United States Hispanic market with Blippar, the leading platform for image recognition, to develop an integrated campaign to strengthen the engagement of the viewers with the programming of the Hispanic television. The campaign will be associated with three unique interactive experiences for viewers of Telemundo’s mega reality show, Yo soy el artista (I’m the artist), and their two new primetime series Señora acero and Los miserables.Using the Blippar application, the fans of these programs of Telemundo will enjoy interactive augmented reality experiences and access to exclusive content. They will also have the option to create their own selfies and share them on social networks and keep in the schedule of their mobile phones the release dates of the series. “This innovative marketing strategy is highly engaging and completely integrated with each account program in social networks, makes it easier for fans to check themselves our new Telemundo programming,” Susan Solano Vila, VP Marketing at Telemundo, said. “We are excited that this partnership with Blippar allows us to offer our viewers new ways to interact and engage with our exciting new original series,” she added.The experience led by Blippar presents graphics and custom animations, exclusive behind the scenes photos and promotional ads created by Telemundo. To use Blippar, users simply download the free application on their Android, Apple or Windows devices.